Monday, March 8, 2010

Jriaan Fashion The Best of L.A.

What you do for a living?

I am a clothing designer and the owner of evening wear line Jriaan Fashion.

Where you live (city)?

I am a proud resident of Los Angeles, California.

How and when you started creating your designs?

I began designing when I was twenty years old in 2006. I was taught to sew when I was thirteen by my great grandmother and through the years I kept up with my sewing lessons and developed my own sense of style. I decided pursue evening wear design and my family supported me, and I have yet to look back.

What kind of materials you use and why?

I use textiles for my clothing of course. I tend to veer towards the textiles with rich hues, anything regal tends to inspire me.

When and where you work?

I work from home and I work on my clothing and sketching about 40 hours a week at various times of the day and night.

Where people can find/buy your designs?

My designs are on consignment at various boutiques across Los Angeles, visit my website for addresses and current locations.

How your designs have been influenced by your personal experiences?

My designs are definitely a reflection of my taste in life and my upbringing. They are very livid and edgy and still maintain a sense of poise and class.

Your creative philosophy?

I believe that "nothing good ever came from trying to make others happy" I design my clothing from an honest internal point of view and I don't soften my designs to please the masses. I would also hope that every woman who wore my clothing did so by her own choice and her own taste. I don't want people to compromise their expression. In essence I just want people to be themselves, and feel the confidence and individuality that I stand for as a designer while they are wearing Jriaan.

Cali Madison

Jriaan Fashion Los Angeles

Twitter: Calimadis0n